Marketing checklist
Offer details
- Simple description for training and referencing
- When does the offer end
- Are there any eligibility requirements
- Is it exclusive to NZ Compare
- What are the modem details including delivery
- What is the customer sign up journey (eg. URL for plan cards)
- Are there any promo codes
Promo Page – Broadband Compare
- Image 1200x630px
- Body text copy
- Plan card selection (up to 3)
- T&Cs summary/links
Promo Page – Power Compare
- Image (no copy, refer to template) 1200x630px
- Image copy (for the image, refer to template)
- Body text copy
- T&Cs link
- x3 icon image assets (optional)
- x3 feature copy sentences for the icon image assets
Homepage takeover
- Image (no copy, refer to template) 1200x630px, .PSD format recommended
- Copy
First visit overlay
- Image 656x390px
- Copy
Native listing banner
- Image (no copy, refer to template) 1180x320px
- Background colour code, HEX format (#XXXXXX)
- Copy
EDM newsletter
- Image 600x400px
- Copy
Facebook
- Image 1200x630px or 1200x1200px
- Copy
Marketing tips
- Less is more when it comes to copy! Remember, all the key info will be on your promo page so don’t try and max out each assets character limit!
- All copy, including text shown on images must be written in third person, as you’re speaking to our audience about your brand. Eg: ‘Join Us’, instead present as ‘Join {Your Company Name}’.
- Don’t forget your logo! Provide every image with your logo.
- If your images have small copy/print showing, check they are clear and the consumer can read them. If a consumer can’t read your copy, they will feel mislead or deterred. Remember, all the key info will be on your promo page including your terms and conditions.
- Sanity check your images, content and tone to ensure it’s appropriate and online safe.
- We keep things fair, so please ensure your copy and images are not degrading of another retailer. If unsure, check with our team as we’re here to provide guidance.
- If possible provide all images with a source file (in .psd, .ai formats).
- Allow minimum 7 business days prior to your launch date for drafts/editing/approval process.